Political Communication

24-26 November 2014

In modern democracies, political institutions and organizations communicate primarily through the mass media. Strategic reform policy – in addition to policy content – must always consider the communicative dimension of political reform measures. Thus, parties and their environments must make political communication a core competency. Along with crucial issues of national and international communication, the course considers key developments on the European and regional levels. In addition to a strong focus on the mass media, the possibility of reaching small and/or diverse audiences through modern social media will be discussed. With the support of lecturers from academia as well as practitioners, this course combines current academic discussions and practical demands.

This course can also be completed as part of the Certificate in Intersectoral Management, the Certificate in Political Communication, or the Intensive Management Module on Strategic and Communication Management.


Andrea  Römmele Hertie School of Governance
Professor for Communication in Politics and Civil Society

Target group

Professionals from all sectors (public, private, and from NGOs)


  • Higher education degree
  • At least two years of relevant professional experience
  • Good knowledge of English


  • 2.5 days in Berlin, as well as additional time for the preparation of the seminar
  • No follow-up assignment is required

Seminar times:

  • Day 1: 14:00 - 20:00
  • Day 2:   9:00 - 20:00
  • Day 3:   9:00 - 16:00

Seminar fee

€ 1.490 | from September 2014 on: € 1.590

Seminar fee includes: attendance, online access to course documents, materials during the seminar, beverages in the Hertie School cafeteria (open on weekdays), certificate of attendance. Terms and Conditions

Registration is possible throughout the year, on a first-come, first-serve basis.

Register now


Contact the EMPM & Open Enrolment Team

Robert Czech
Co-Head, EMPM & Open Enrolment | Recruitment and Admissions
Phone: +49 (0)30 - 259 219 -117

Participants' Feedback to the Seminar

"The convenor is an overall expert - [...] excellent level of professionalism."

"Very relevant [...] course. We covered a lot of content in only a few days."

"I enjoyed the international focus and diversity of opinions and backgrounds of the participants."