In modern democracies, political institutions and organizations communicate primarily through the mass media. Strategic reform policy – in addition to policy content – must always consider the communicative dimension of political reform measures. Thus, parties and their environments must make political communication a core competency. Along with crucial issues of national and international communication, the course considers key developments on the European and regional levels. In addition to a strong focus on the mass media, the possibility of reaching small and/or diverse audiences through modern social media will be discussed. With the support of lecturers from academia as well as practitioners, this course combines current academic discussions and practical demands.
This course can also be completed as part of the Certificate in Intersectoral Management, or the Certificate in Communication Management, or the Intensive Management Module on Strategic and Communication Management.
Professionals from all sectors (public, private, and from NGOs)
Seminar fee includes: attendance, online access to course documents, materials during the seminar, beverages in the Hertie School cafeteria (open on weekdays), certificate of attendance. Terms and Conditions
Registration is possible throughout the year, on a first-come, first-serve basis.
Participants' Feedback to the Seminar
"The convenor is an overall expert - [...] excellent level of professionalism."
"Very relevant [...] course. We covered a lot of content in only a few days."
"I enjoyed the international focus and diversity of opinions and backgrounds of the participants."