In modern democracies, political institutions and organisations communicate primarily through the mass media. Strategic reform policy – in addition to policy content – must always consider the communicative dimension of political reform measures. Thus, parties and their environments must make political communication a core competency. Along with crucial issues of national and international communication, the course considers key developments on the European and regional levels. In addition to a strong focus on the mass media, the possibility of reaching small and/or diverse audiences through modern social media will be discussed. With the support of lecturers from academia as well as practitioners, this course combines current academic discussions and practical demands.
Professionals from all sectors (public, private, and from NGOs)
Seminar fee includes: attendance, online access to course documents, materials during the seminar, beverages in the Hertie School cafeteria (open on weekdays), certificate of attendance. Terms and Conditions
Registration is possible throughout the year, on a first-come, first-serve basis.