For companies and organisations, targeting stakeholders ranging from clients and customers to investors, employees, civil society representatives and suppliers is critical for sustainable profits and success. In a media society where reputation is key, knowing and catering to the specific stakeholder’s expectations is a crucial factor of competitive differentiation. This course addresses stakeholder management and communication as a holistic approach to doing business and discusses options for successfully reaching each individual stakeholder. Relationship or network management, media management, and corporate social responsibility are just a few of the topics incorporated as strategic methods.
Professionals from all sectors (public, private, and from NGOs)
Seminar fee includes: attendance, online access to course documents, materials during the seminar, beverages in the Hertie School cafeteria (open on weekdays), certificate of attendance. Terms and Conditions
Registration is possible throughout the year, on a first-come, first-serve basis.