Stakeholder Communication

11 - 13 April 2013

Date for 2013/14 will be announced soon on this website

For companies and organisations, targeting stakeholders ranging from clients and customers to investors, employees, civil society representatives and suppliers is critical for sustainable profits and success. In a media society where reputation is key, knowing and catering to the specific stakeholder’s expectations is a crucial factor of competitive differentiation. This course addresses stakeholder management and communication as a holistic approach to doing business and discusses options for successfully reaching each individual stakeholder. Relationship or network management, media management, and corporate social responsibility are just a few of the topics incorporated as strategic methods.

You can also choose this course as part of the Certificate in Intersectoral Management or the Certificate in Communication Management.

Convenor

Andrea Römmele Hertie School of Governance
Prof. Dr. Andrea Römmele
Professor for Communication in Politics and Civil Society

Target group

Professionals from all sectors (public, private, and from NGOs)

Requirements

  • Higher education degree
  • At least two years of relevant professional experience
  • Good knowledge of English

Workload

  • 2.5 days in Berlin, as well as additional time for the preparation of the seminar
  • No follow-up assignment is required

Seminar fee

€ 1.390

Seminar fee includes: attendance, online access to course documents, materials during the seminar, beverages in the Hertie School cafeteria (open on weekdays), certificate of attendance. Terms and Conditions

Registration is possible throughout the year, on a first-come, first-serve basis.

Register now

 
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