What sparks social enterprise?

Johanna Mair and Nikolas Rathert aim to ignite new research on alternative organizing in SER article. 

Organizations such as social enterprises, cooperatives and platform-based sharing economy start-ups have sprung up in recent years in response to social problems such as economic inequality, social exclusion and overconsumption. A new research paper co-authored by Hertie School Professor of Organization, Strategy and Leadership Johanna Mair and Hertie School post-doc Nikolas Rathert explores new approaches to researching and analysing this development and its impact. 

The article, “Alternative organizing with social purpose: Revisiting institutional analysis of market-based activity”, was published in the Socio-Economic Review in July 2019.

“Our objective is to ignite research on alternative organizing,” say Mair and Rathert. “We build on two important institutional perspectives, Neo-institutionalism and Comparative Capitalism, to investigate how these organizations diverge from the archetypal corporation. In addition, we develop a framework to guide institutional analysis of the origins, enabling conditions and consequences of alternative organizing in contemporary markets and society. We conclude by laying out pathways for future research.”

Read the full paper on the SER website

More about the authors

  • Johanna Mair , Professor of Organization, Strategy and Leadership