Survey methods workshop I - An introduction to survey research: Benefits and pitfalls from design to implementation

Short description

This short course will introduce participants to the art of survey design. This includes understanding the logic of survey design, learn how to develop a multidimensional survey, ethical implications of survey research and tips and tricks on how to implement it. The target group for this course is PhD researchers at the start of their doctoral research. No prior experience in survey methodology is required to take this course.

This workshop is organised in the framework of CIVICA – The European University of Social Sciences and funded by the German Academic Exchange Service (DAAD).

You are welcome to also sign up for the related course Survey workshop II - A workshop designed to refine your survey instruments

How this course works

The course is designed as a one-day workshop that will be a blend of both theory and practical application on survey development and implementation. A short 'self-reflection' assignment is expected prior to the first session. A list of recommended readings will also be provided prior to the course. The course instructor will also be available for individual feedback after the workshop. 


Target group

Researchers in the first year of their PhD. 



By the end of the workshop, participants will:

  • Have a solid understanding of the logic of survey research, types of surveys and the life cycle of survey research;
  • Have a solid understanding of how to build scientifically sound surveys;
  • Be able to identify common pitfalls in survey research – and what to do about them;
  • Have gained practical knowledge through group activities, peer feedback and a survey design project.


  • Dr. Jessica Breaugh is a postdoctoral fellow and former PhD researcher from the Hertie School. She is currently working on the Horizon 2020 TROPICO project examining collaboration in the context of digitalisation in the public sector, as well as on REFMIG, an ERC project, examining fairness and procedural justice at the UNHCR. Her PhD focused on an empirical analysis of motivation in the public sector across Europe. Her survey-based research can be found in journals such as Public Management Review and Public Policy and Administration.

Instructional Course Designer

  • Jose Núñez holds a Bachelor’s degree in Audiovisual Communication from the Andres Bello Catholic University, Venezuela, as well as a Master’s degree in eLearning from the University of Seville and a Master’s degree in Gamification and Transmedia Storytelling from the IEBS Spain. He is fluent in Spanish and English and has advanced knowledge of German. At the Hertie School, Jose works as a Digital Learning Designer.