make the case for an energy savings bonus (sometimes called an energy savings premium), a program under which utility companies would pay a cash bonus to customers who reduce their energy usage. In their op-ed [...] society wins, too – in the current energy crisis, every effort to promote energy saving helps. The crux of the current crisis, they explain, is that demand for energy will exceed supply – gas supply, s [...] re-selling unused energy. As the authors see it, utility companies, consumers, and society at large would all stand to gain. Policymakers could play a role in mandating or structuring an energy savings bonus