Executive Seminar

Political communication

In modern democracies, political institutions and organizations communicate primarily through mass media. Strategic reform policy – in addition to policy content – must always consider the communicative dimension of political reform measures. Thus, parties and their environments must make political communication a core competency.

This course introduces participants to crucial issues of national and international communication, as well as of  key developments at the European and regional levels. They get insight into the role of the mass media and the possibility of reaching small and/or diverse audiences through modern social media.

This course enables participants to understand the interplay/interdependencies between media, politics and citizens. It examines key-concepts such as the public sphere, media democracy, and citizen engagement. Participants acquire key-competencies in understanding the role of media and communication in today’s world.

This course can also be completed as part of the Certificate in Intersectoral Management, the Certificate in Stakeholder Communication, the Certificate in Digital Transformation, or the Hertie School - ESCP Europe Certificate Marketing and Communication in Business, Politics and Society.

Target group

Professionals from all sectors (public, private, and from NGOs)


  • Higher education degree
  • At least two years of relevant professional experience (average is ten years)
  • Good knowledge of English


  • 2.5 days in Berlin, as well as additional time for the preparation of the seminar
  • No follow-up assignment is required

Seminar times

  • Day 1: 11:00 - 20:00
  • Day 2:   9:00 - 18:00
  • Day 3:   9:00 - 16:00

Seminar fee

€ 1,690

Seminar fees are exempted from tax according to Value Added Tax Act (UStG) §4 Nr. 21a. In Germany and many other countries, tuition fees for continuing education programmes are also fully tax-deductible as professional training expenses.

Seminar fee includes: attendance, online access to course documents, materials during the seminar, beverages in the Hertie School cafeteria (open on weekdays), certificate of attendance. 

Terms and Conditions


Registration is possible throughout the year, on a first-come, first-serve basis via our online application module. Admission is subject to availability.

Seminar director

  • Andrea Römmele , Professor for Communication in Politics and Civil Society