Executive Seminar

Strategic management - Enhancing the strategic capacity of public organisations

Public sector organisations have to anticipate and respond to substantial challenges, such as long-term economic and financial instability, as well as demographic change or the drive for ecological sustainability. Equally important are the ongoing and increasing demands by citizens in their involvement as co-producers, initiators, voters, taxpayers or clients regarding the transparency, coherence and accessibility of public institutions and especially their ability to deliver high quality goods and services.

Participants of this seminar gain a profound conceptual, instrumental and practical understanding of strategic capacity and the practice of ‘doing strategy’ in a political and administrative context. The seminar enhances participants’ awareness of opportunities for moving beyond business as usual and to act and think more strategically. This is achieved by discussing their experiences and looking at best practices. The course also provides participants with key concepts, hands-on tools, as well as critical reflection skills to evaluate and apply methods in their working environment.

This course can also be completed as part of the Certificate in Leadership and Management, the Certificate in Intersectoral Management, the Certificate in Public Sector Innovation,  the Certificate in Stakeholder Communication, the Certificate in Digital Transformation, or the Hertie School - ESCP Europe Certificate Strategy and Decision-Making in Business, Politics and Society.

Target group

Professionals from all sectors (public, private, and from NGOs)


  • Higher education degree
  • At least two years of relevant professional experience (average is ten years)
  • Good knowledge of English


  • 2.5 days in Berlin, as well as additional time for the preparation of the seminar
  • No follow-up assignment is required

Seminar times

  • Day 1: 11:00 - 20:00
  • Day 2:   9:00 - 18:00
  • Day 3:   9:00 - 16:00

Seminar fee

€ 1,690

Seminar fees are exempted from tax according to Value Added Tax Act (UStG) §4 Nr. 21a. In Germany and many other countries, tuition fees for continuing education programmes are also fully tax-deductible as professional training expenses.

Seminar fee includes: attendance, online access to course documents, materials during the seminar, beverages in the Hertie School cafeteria (open on weekdays), certificate of attendance. 

Terms and Conditions


Registration is possible throughout the year, on a first-come, first-serve basis via our online application module. Admission is subject to availability.

Seminar director