The argument is the fundamental building block of recipient-oriented communication. In order to achieve the goal of convincing your opponent, it is necessary to do more than merely stake out a position. In your argumentation, you often have to engage with potential counter-arguments.
In this course participants learn how persuasive arguments are organised and structured. We discuss and practice counter-arguments techniques. Additionally, we examine the art of well-crafted argumentation: strong arguments are even more powerful when combined with an effective sequence.
This course can also be completed as part of the Certificate programmes.
Professionals from all sectors (public, private, and from NGOs)
- Higher education degree
- At least two years of relevant professional experience (average is ten years)
- Good knowledge of English
- 2 days at the Hertie School of Governance in Berlin
- No preparation or follow-up assignment is required
- Day 1: 9:00 - 18:00
- Day 2: 9:00 - 18:00
Seminar fees are exempted from tax according to Value Added Tax Act (UStG) §4 Nr. 21a. In Germany and many other countries, tuition fees for continuing education programmes are also fully tax-deductible as professional training expenses.
Seminar fee includes: attendance, online access to course documents, materials during the seminar, beverages in the Hertie School cafeteria (open on weekdays), certificate of attendance.
Registration is possible throughout the year, on a first-come, first-serve basis via our online application module. Admission is subject to availability.