Master of Data Science for Public Policy   Master of International Affairs   Master of Public Policy  

Crisis Communication Scenario

In this course you will learn how to manage a crisis and how to prepare for such an event. Only a few elements will be of theoretical nature; most of the course is highly practical and requires your active participation throughout. Learnings will be equally applicable to the private and public sectors.

On day 1, we will discuss a case study on the 2010 Gulf of Mexico Oil Spill and the effect it had on BP’s reputation (please see below for required preparation). We will deep dive into all events of the spill and additionally determine what BP should have done after the end of the immediate crisis, when a new CEO took charge.

On day 2, almost the entire time is dedicated to a simulation exercise in which each and every student will play a very active role. You will experience what it means to be in the midst of a crisis and having to make decisions amid high pressure and uncertainty.

Instructor