This seminar provides an in-depth introduction to the role and necessity of political communication in the digital age. It gives insights into political communication research, campaign management, media and media effects, with a special focus on campaigns. In the first block (foundations) the course gives an overview of the research field of political communication followed by a thorough discussion on the role of communication in representative democracies. In the second section we will focus on classical aspects of political communication (types of campaigns, media and media effects, social media in general and its role in the democratisation processes, big data, public opinion) before we focus on consultants as a growing industry in the third section of the course.
This course is for 2nd year MIA and MPP students only.