Political communication from an international perspective

This course gives a introduction into the growing field of political communication (with a special focus on digital media). It provides insight into political communication research, campaign management, media and media effects. In the first block (foundations) the course gives an overview of the research field of political communication followed by a thorough discussion on the role of communication in representative democracies (public sphere, filter bubbles, fake news). In the second part we will focus on classical aspects of political communication (types of campaigns, media and media effects, social media in general and its role in democratisation processes, big data, public opinion). We will of course follow the US campaign closely, since the course will be running during that time. There will be a range of guests, academic as well as practitioners.



  • Andrea Römmele , Dean of Executive Education and Professor of Communication in Politics and Civil Society