The seminar provides an in-depth introduction into the role and necessity of political communication and public affairs. It gives insight into political communication research, campaign management, media and media effects as well as the role of public affairs and lobbying. In a first block (foundations) the course provides an overview of the research field of political communication, followed by a thorough discussion on the role of communication in representative democracies. In a second part we will focus on classical aspects of political communication (types of campaigns, media and media effects, social media, public opinion) before we focus on lobbying and public affairs as a growing industry and a specialised form of political communication in the third part of the course.
This course is for 2nd year MIA and MPP students only.