Political communication

25-27 October 2018 | Executive seminar

In modern democracies, political institutions and organizations communicate primarily through mass media. Strategic reform policy – in addition to policy content – must always consider the communicative dimension of political reform measures. Thus, parties and their environments must make political communication a core competency.

This course introduces participants to crucial issues of national and international communication, as well as of  key developments at the European and regional levels. They get insight into the role of the mass media and the possibility of reaching small and/or diverse audiences through modern social media.

This course enables participants to understand the interplay/interdependencies between media, politics and citizens. It examines key-concepts such as the public sphere, media democracy, and citizen engagement. Participants acquire key-competencies in understanding the role of media and communication in today’s world.

This seminar is offered in the open enrolment programme and as part of the Executive MPA programme.

It can also be completed as part of the

All seminars can be customised for organisational clients. Learn more.


  • Andrea Römmele , Dean of Executive Education and Professor for Communication in Politics and Civil Society