Executive MPA   Executive training  

Political rhetoric, speech crafting and delivery: Turning complexity into persuasive speech

3-4 March 2022

Through this Executive MPA skills module students can learn how to translate the principles of effective speech-making into practice. They will start by analysing speeches and discuss how the examples make (un)successful use of the three appeals (logos-ethos-pathos), thus internalising guidance on the speech writing process to articulate policy objectives. The information environment and the shortage of attention spans and what impact that has on political rhetoric will also be investigated. By making assumptions about and scanning the audience, ways to catch an audience’s attention will be explored, as well as how to be memorable and be persuasive. Classical political speech structures will be discussed and compared to novel ways of political rhetoric: How to open a speech, striking the right tone? How to wrap up and leave the audience with take-aways, introducing a call to arms? The second day of the module focuses on delivery: Practicing good posture, breathing and memory. Each participant then drafts a political speech (topic chosen among options) for a predefined audience and delivers it to their group. Individual delivery is then evaluated and feedback provided.

In short, this two-day Executive MPA skills course helps:

  • understand the various background conditions governing information overload in the sphere of political rhetoric and devise ways in which to increase the impact on audiences;
  • learn how to present political and policy choices and evaluate various examples of public speeches;
  • understand how to structure a speech, avoid complexity, detail, wordiness, clichés in political rhetoric and know how to apply this guidance to the actual speech drafting;
  • draft effective and persuasive speeches for high government officials, politicians and CEOs, having understood how to scan audiences and choose among types and templates of speeches;
  • use a checklist for speech occasions, understand how to build up dialectics as part of dramatic sequencing, and train for the delivery of a political/ policy speech;
  • deliver a political/ policy speech in a comfortable and convincing manner.