For companies and organisations, targeting stakeholders ranging from clients and customers to investors, employees, civil society representatives and suppliers is critical for sustainable profits and success. In a media society where reputation is key, knowing and catering to the specific stakeholder’s expectations is a crucial factor of competitive differentiation. This course addresses stakeholder management and communication as a holistic approach to doing business and discusses options for successfully reaching each individual stakeholder. Relationship / network management, media management and corporate social responsibility are just a few of the topics incorporated as strategic methods.
This course enables participants to critically analyse the intensive and multi-faceted environment organisations/corporations operate in. It also makes participants sensitive towards the intersection of business and governance and regulatory issues. The course conveys key-concepts such as stakeholder dialogue, citizen engagement, Corporate Social Responsibility, Public Affairs and Lobbying as well as practical tools, such as stakeholder mapping, or crafting a message. Upon successful completion of this seminar, participants should have acquired key-competencies in stakeholder communication and campaign and communication management.
Not offered in 2018/19. This course can be customised for organisational clients. Learn more.