Stakeholder communication and public affairs

This course introduces students to the basic challenges of stakeholder communication and public affairs by tackling a fascinating case of the highly regulated chemical industry, EVONIC. The course will be conducted in close co-operation with EVONIC. Centre stage in this course is the transfer and application of theoretical concepts and methodological tools in the field of communication and public affairs to a practical context. In a first block, theoretical approaches of stakeholder communication and public affairs will be discussed and elaborated upon followed by an introduction of the specific cases and its challenges.

The students have two projects to work on which are key deliverables to EVONIK:

  • A manual for Public Affairs (we will receive a concrete briefing by our project partner on this)
  • Policy briefs to specific issues (how to successfully engage in public affairs; public affairs from an international perspective, environmental politics after COP21 and before the coalition negotiations; industry 4.0/Digitalisation: regulation and data protection)

Through this exercise students will be introduced to the most important tools and instruments used in stakeholder communication and public affairs, and will learn how to present their work in the corporate world.

This course is for 1st year MPP students only.

Instructor

  • Andrea Römmele , Dean of Executive Education and Professor for Communication in Politics and Civil Society